Britain’s biggest gum brand has been left with a nasty taste in its mouth

wrigleys extra gum

Last year’s ranking: 24

Sales: £249m (-2.7%)

Britain’s biggest gum brand has been left with a nasty taste in its mouth after shifting 9.4% fewer packs last year. That value fell by a less dramatic 2.7% is down to Wrigley’s continuing focus on the larger bottle format, aimed at those looking to clear their palates at work or in the car. The brand says sales of bottles have grown by 21% in the past year. In February it launched a campaign (tagline: ‘Arrive Ready’) to push its in-car bottle holders for Extra, Extra White and Airwaves.

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