Galaxy has continued on a downward trajectory, with 17.4 million fewer units shifted last year

galaxy

Last year’s ranking: 27

Sales: £225.7m (-4.5%)

Galaxy has continued on a downward trajectory, with 17.4 million fewer units shifted last year - this list’s biggest volume loss in absolute terms. That’s in spite of Thought Train, the £3m ad (pictured) replacing the one featuring a CGI Audrey Hepburn, and the launch of Swirlers for dipping into hot beverages. Owner Mars says it is “working towards sustainable solutions to improve the nation’s health”, including a renewed commitment to the Be Treatwise initiative this year.

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