Being ousted from its position as the biggest juices and smoothies brand by Innocent must have stung

tropicana

Last year’s ranking: 28

Sales: £204m (-12.6%)

It’s been a tough year for Tropicana. If the £29m drop in value sales wasn’t bad enough, being ousted from its position as the biggest juices and smoothies brand by Innocent must have stung. Keen to recapture customers, the brand tapped the breakfast on-the-go trend with the introduction of Morning Boost smoothies and demand for functional juices with the Tropicana Essentials relaunch. On-pack messaging also highlighted the role of 100% fruit juice in a balanced diet.

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