A slip in value belies a fall of nearly 7 million units (4.4%) for the Jacobs

jacobs

Last year’s ranking: 37

Sales: £174.1m (-1.9%)

A slip in value belies a fall of nearly 7 million units (4.4%) for the Jacobs masterbrand. One reason for the decline is the decision to axe the Oddities sub-brand, though its departure made way for NPD including new flavours of Mini Cheddars and the launch of Mini Cheddars Crispy Thins and bread alternative Ciabatta Crackers. “We work closely with all our retail partners, advising on range and rationalisation to maximise category growth,” says marketing director Steve Monk.

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