A focus on innovation helped Magnum drive far more impressive growth in 2017 than the measly 0.5% it managed the year before

magnum

Last year’s ranking: 51

Sales: £170.4m (+9.7%)

A focus on innovation helped Magnum drive far more impressive growth in 2017 than the measly 0.5% it managed the year before. The rollout of its classic cracking chocolate and ice-cream product into a 440ml tub format was a “huge success”, says the brand. Two new flavours added to its Magnum Double range also helped build the £15m in extra sales, while its Magnum Pleasure Store in London’s Seven Dials recorded an increase in footfall of 20% amid a warm but wet summer.

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