Aunt Bessie’s is focusing on more targeted digital and social content

aunt bessies

Last year’s ranking: 53

Sales: £141.2m (-7.1%)

After winding up its three-year sponsorship of I’m a Celebrity last year, Aunt Bessie’s is focusing on more targeted digital and social content. Plus, it has unveiled more health-focused products such as vegetable chips. But it will have to work hard to reverse its near £11m sales decline.

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