Like all laundry brands, Lenor is battling against falling sales

lenor

Last year’s ranking: 59

Sales: £134.8m (-3.0%)

Like all laundry brands, Lenor is battling against falling sales. So it has started the new year with a bang. Its Parfum des Secrets range is targeting high-end consumers with fragrances including “sweet notes of passionfruit”. Let’s hope that unlocks some sweet notes on the sales front.