Facing a sales decline, Bisto is turning to trend-led innovation

Bisto Fpil Bakes

Last year’s ranking: 60

Sales: £126.4m (-6.1%)

Facing a sales decline, Bisto is turning to trend-led innovation. NPD has included Bisto Foil Bakes, an attempt to premiumise packet mixes, and Bisto Best ready-to-use gravy granules for convenience. Bisto also entered the free-from aisle for the first time with Bisto Gluten-Free.

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