Napolina has shifted 8.3 million (7.6%) fewer units this past year

napolina pasta

Last year’s ranking: 61

Sales: £123.1m (-5.0%)

Napolina has shifted 8.3 million (7.6%) fewer units this past year. Still, things could have been worse if it weren’t for a stream of NPD such as its gluten-free pasta. “We have invested in innovation focused around health and convenience,” says marketing director Neil Brownbill.

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