Its knights in shining armour TV campaign may have enjoyed a rerun last year, but Dairylea remains in need of a saviour

dairylea

Last year’s ranking: 63

Sales: £120.2m (-3.5%)

Its knights in shining armour TV campaign (pictured) may have enjoyed a rerun last year, but Dairylea remains in need of a saviour. Despite innovation, with a nacho addition to its Dunkers range, the brand lost around seven million unit sales, only offset by a price hike of 4.2%.

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