Kerry Foods threw £5m at Richmond’s June relaunch

richmond

Last year’s ranking: 66

Sales: £118.2m (-1.5%)

Kerry Foods threw £5m at Richmond’s June relaunch, in a bid to update the brand and appeal to modern families. Still, unit sales fell by 1.8 million (2.8%), suggesting those families weren’t impressed by the decision to cut the number of Richmond Thick Sausages per pack from 16 to 14.

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