Sales of Mondelez’s ‘super’ confectionery brand fell for the second year running

maynards bassetts

Last year’s ranking: 68

Sales: £115.6m (-2.9%)

A busy year of NPD and bumper marketing investment of £6m wasn’t enough to prevent sales of Mondelez’s ‘super’ confectionery brand falling for the second year running. Innovation included Maynards Bassetts’ first sour candy, Wine Gums Tangy and Jelly Babies Tropical.

Topics