7 (7) Nescafé
Sales: £416.6m +2.4%
Barista-style coffee has been a focus for Nescafé of late. Its Azera range - which has been expanded with new varieties Intenso, Latte and Cappuccino - has grown to become a £16m sub-brand. Given the success of Azera, it was hardly surprising to see Gold Blend Barista Style launch last summer - and grow to £5m in six months, according to Nestlé.
This year, half a million consumers will be given free samples of the Barista Style variant as part of a £4m marketing push for Gold Blend that includes television advertising.
Necafé Original is also being supported this year with TV ads and sampling, along with digital activity, in a campaign under the strapline ‘grab life by the mug’.
No comments yet