PG Tips lost over £6m on volumes down 8.9% following the delisting of its green, fruit and herbal infusions lines at Tesco

pg tips

Last year’s ranking: 69

Sales: £111.6m (-5.2%)

PG Tips lost over £6m on volumes down 8.9% following the delisting of its green, fruit and herbal infusions lines at Tesco. Aiming at younger, trendier shoppers, it launched a black tea blend optimised to work with dairy-free alternatives last month. So can it milk the launch for all its worth?

Topics