Sales of Britain’s biggest tissue brand have held up in a commoditised market

kleenex

Last year’s ranking: 83

Sales: £108.6m (+1.0%)

Sales of Britain’s biggest tissue brand have held up in a commoditised market. A new five-pack multipack reflects a wider refocus on multipacks from single SKUs. Otherwise, NPD has been largely absent. With volumes down 3%, Kleenex will have to fight to resist own label’s rise in 2018.

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