Twinings has been fighting back against the rise of own label and the demise of black tea

twinings

Last year’s ranking: 78

Sales: £106.7m (-2.7%)

Although down £2.9m on last year, Twinings has been fighting back against the rise of own label and the demise of black tea. It brought 400,000 new households into its black tea range and put £6.6m into promoting its revamped fruit & green teas as ‘enjoyable’ healthy options.

Topics