Not known for prolific NPD, Mars added a new variant to its bars last year

mars

Last year’s ranking: 84

Sales: £102.5m (-2.7%)

Not known for prolific NPD, Mars added a new variant to its bars last year: Chocolate Brownie. The brand’s ­ongoing decline slowed but still, another £2.9m of value melted away while volumes sank 4.5%, or 4.4 million units, as it continued to bank too much on its countline.

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