The brand has added £12.5m to its sales, while keeping prices the same

hula hoops

Last year’s ranking: 99

Sales: £101.8m (+14%)

No sign of shrinkflation at Hula Hoops. The brand has added £12.5m to its sales, while keeping prices the same.

Last year saw its first rebrand in over a decade, supported by a £4m investment that included the ‘Hands Full’ TV ad. Hula Hoops says the ad helped boost sales by 31%.

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