93 (95) Ferrero

Last year’s ranking: 95

Sales: £98.4m (+7.5%)

Despite talk of brands turning away from TV, Ferrero invested heavily in above-the-line ads to promote Ferrero Rocher as a gift for everything from Easter and Christmas to Valentine’s, Mother’s Day and Diwali. The strategy has succeeded, with value sales up 7.5% on volumes up 5.7%.