The war on sugar has been front of mind for Rowntrees this past year

rowntrees fruit pastilles reduced sugar

Last year’s ranking: 94

Sales: £92.9m (-0.8%)

The war on sugar has been front of mind for Rowntrees this past year. Having tested 76 versions of a reduced sugar recipe, it launched 30% Less Sugar Fruit Pastilles and Randoms last summer to sit alongside the original products. Can these moves sweeten its 4% decline in volume?

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