Sales: £121.2m +7.7%
A stream of NPD has helped Haribo to another stellar year, with value sales up strongly on volumes up 4.4%. In addition to releasing new Starmix and Tangfastics variations, it scored a hit with new Easter and Halloween ranges as well as the relaunched Smurf-shaped jellies and gums.
Sales: £119.5m +3.2%
With the ‘Mary Berry effect’ buoying butter sales, Anchor made the leap into ready-made pastry in October to further appeal to home cooks. Following the April relaunch of Anchor Cheddar, brand owner Arla wants to more than double Anchor’s annual sales to £250m by 2017.
Sales: £118.6m +14.7%
With the organic sector back in growth, led by dairy, it’s perhaps no surprise Yeo Valley has had a bumper year. The brand has extended its Yeo Baby range and added new variants to its adult range, including a limited-edition blood orange & caramel yoghurt.
Sales: £117.3m +13.8%
Evian’s Baby & Me campaign was YouTube UK’s most watched ad of 2013 and resulted in the highest brand measures for health, purity and iconicity in five years, according to brand owner Danone Waters. The brand’s growth was worth £14.3m to the company.
Sales: £116.7m +4.0%
Britain may be going off traditional table sauces such as tomato ketchup and brown sauce, but that’s not bothering the UK’s biggest mayo brand.
Hellmann’s introduced a new “no-mess” squeezy format across its entire portfolio in 2013, supported by a £2.8m marketing investment in a summer campaign designed to tap into the BBQ season and highlight its flavoured range.
The brand’s ‘No messing’ campaign comprised digital, PR, in-store activation and TV and print advertising designed to focus on the patented clean-lock cap and the versatility of Hellmann’s.
“Hellmann’s squeezy format grew 4% last year in value terms, so we’re confident this packaging format will drive even more value into the mayonnaise market,” says assistant Hellmann’s brand manager Kirsty Chalmers.
That’s not all that’s boosted the brand. Chalmers adds that with many of us feeling the pinch from the downturn, we’re changing our lunchtime habits.
“The decline in economic confidence has prompted a return to the lunchbox and the number of lunches we’re eating at home has increased, making sandwiches a popular lunch option for consumers.”
Sales: £114.1m -12.2%
It’s been a tough year for Tetley. Despite launching its largest on-pack promotion - the ‘find Sydney’ campaign, supported by a TV push - the brand failed to stem declining value and volume sales. February saw its first foray into premium territory with Tetley Estate Selection.
Sales: £113.4m +0.8%
Sales have barely grown, but considering Silver Spoon’s double-digit decline, Tate & Lyle’s performance doesn’t look so bad. Stevia-based sweeteners took a bite out of the sugar market, but Tate & Lyle held up better than most thanks to the launch of Taste Experience, for home bakers.
Sales: £112.4m +0.3%
Kleenex has struggled to eke out sales growth for the past couple of years, but has continued to be innovative with its marketing strategy. As well as a radio campaign and a multimillion pound TV campaign, it teamed up with cult photographer Alison Jackson for a series of PR stunts.
Sales: £109.9m -3.8%
Last year was “tough” for Philadelphia, which blamed the challenge of following 2012’s Philadelphia with Cadbury launch for a 7.9% fall in volumes. It hasn’t all been doom and gloom, however. It claims its Simply Stir cooking sauces, launched in April, have clocked up £6.4m sales.
Sales: £108.4m +4.0%
Dairylea bucked falling cheese volumes with its first flavour variants since the brand launched in the 50s. Mighty Mature and Springy Onion flavour spreads, launched in April, helped boost volumes by 4.9%. Mondelez says the brand will be backed by a new “pro-moo-tion” this month.
See the complete list of Britain’s 100 Biggest Grocery Brands
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