Who’s up?
↑ 25 Celebrations
91 (116)
Mars Wrigley brand Celebrations has rocketed into the top 100 with a £24.1m gain. Units are up 15.1% after inventive marketing over the crucial Christmas period
Read more:
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Britain’s Biggest Brands: the top 100
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10 brands vying to become one of Britain’s 100 biggest
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How Britain’s biggest brands are managing marketing spend
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Marketing in 2025 will be about where, not how much
↑ 14 Regina
99 (113)
Regina has made a return to the top 100 with a sizeable £15.8m gain. And it’s grown units 27.3%, thanks in part to a 10.2% reduction in average price per pack
↑ 13 Comfort
65 (78)
The May launch of the high-tech 15-strong Botanicals range, backed by a £9m spend, was a pivotal moment for Comfort. The fabric conditioner brand is up £27.8m
Who’s down?
↓ 17 Cushelle
93 (76)
Cushelle’s £18.6m fall is in large part due to Brits trading down to cheaper loo roll. Shoppers’ negative reaction to the reformulation of Quilted in the summer didn’t help matters, either
↓ 11 Flora
90 (79)
Flora has hired Gordon Ramsay for its latest campaign. The activity is all part of efforts to recoup a £13.2m loss, which comes in spite of sustainable and trendy launches in the past 12 months
↓ 11 Quorn
74 (63)
The plant-based category has slumped – and Quorn is no exception. It’s lost £17m, which it hopes to claw back with NPD such as September’s Cheesy Nacho Nuggs.
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