Red Bull is back on the campaign trail with 3D ads a first for the brand.

The new campaign, which includes cinema and TV, is focused on the 'Red Bull gives you wings' slogan and includes three new cartoon-based ads, two presented in 3D.

"We've always been a brand that is innovative, and with the evolution of 3D technology in cinemas, we felt it was the right time to adapt our instantly recognisable advertising into a format fit for 3D cinema-goers," the company said.

The campaign kicks off later this month.