The packaging of the still alcoholic fruit drink Reef is being revised and the launch of the bottle is being supported by a sampling campaign. This is part of a £1m marketing investment by Bass this year. The stubby wide necked bottle has been replaced by a long necked version bringing it into line with premixed spirits and premium lagers. Reef is a combination of orange and passionfruit with a vodka base. Bass reports its sales volumes growing by 25% in the off-trade. {{DRINKS }}

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