Whitbread plans to boost awareness of Heineken with a £3m spring campaign which includes a new TV ad. This will run from the middle of April on ITV, C4, C5 and satellite. The new ad continues the How Refreshing­How Heineken campaign and features a parody of a dull washing powder commercial which is fast forwarded. Marketing manager Madeleine Colaco said: "This novel commercial will communicate the brand message in a typically offbeat way and will ensure the How Heineken campaign is talked about." {{DRINKS }}

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