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We look forward to seeing how Morrisons approach convenience – as a late starter in this sector they will need to find a real point of difference compared to the existing retailers if they are to really make their mark. Our own research shows that 60% of shoppers feel convenience stores don’t meet their needs – so perhaps the point of difference could be a convenience store that targets shopper needs rather than just broadening a retailer’s geographic footprint.

Iona Carter, Director at Shoppercentric
www.shoppercentric.com