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Like many, I grew up on Anchor and always bought it purely for the taste no matter what the price.
The current poor imitation now being sold under the same name is simply revolting and I havent bought since that first slab i triedsince the UK move.
I think now that the only customer for the 'new' Anchor must be McDonalds, who lets face it, there is so much salt in their foods you wouldnt notice the difference between lard or WD40 on it!
Do Arla's customer service or consumer monitors not read what is being said on the internet, or simply not care!