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Why do the Co-op keep shooting themselves in the foot in a desperate spiral to achieve what?...they have a demography which leans towards ethics of the older person and not in the game of chasing Tesco etc. on pricing.
This is a real shame now they have shifted the moral high ground for a few pence per kilo. They do not compete with Tesco....they exist as a different kind of shopping trip.Do waken up!

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