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Have just bought theas blue kingsize I will normally try things once. After comparing the nicotine content to silver I found they had 0.1mg less nicotine in them which is the norm with other brands. after trying my first one I found that they taste and smoke like a much cheaper brand. If I had to change to a cheaper brand thease would not b my solution. I have smoked for 22 years and have tryed most brands, if I had to compare L&b blue to another brand it would be winsor blue. an as the difference in price between thease two products is over a pound plus a cigarette I think l&b have dropped the ball hear I say try again guys ill b sticking with my silver's thanx x