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Genius need to sack their marketing team - no mention on their web site that old recipe is available at Tesco etc.
Site only talks about how wonderful the new recipe is and implies we (the consumer who buys their products) have no choice.
New recipe is very different and tastes like the old gluten free breads - ie stodgy and tasteless.
You'd think they had never heard of Classic Coca Cola marketing issue.
It's a saturated market - get over it - but don't alienate existing customers.

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