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M Creer, Coca Cola indeed. This was the first thing that sprung to my mind on purchasing the new recipe Genius bread, and like Peter the last loaf I will be buying.

I was so enthused when Genius launched its loaves in 2009, and this is like going back to my first experience of GF bread when I was diagnosed with CD 7 years ago.

This is a huge Faux Pas, in my humble opinion, and let's hope that the majority of opinion reflected here sways Genius to get back on track.

I note that Tesco will be stocking the original version, but then those with principles will be faced with the moral dilemma of whether or not to support the corporate machine allegedly behind the death of the high street.