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I also hate the new Genius bread,. As my local Tesco is just a metro they have very few loaves, when I saw 3 brown sliced loaves left I bought them all. I usually freeze my bread and toast it when necessary I didn't realize it was the new recipe. I still have them all in the freezer the taste is awful. I went to 2 larger Tesco's yesterday but they only have the old recipe in un-sliced brown. When I went on the Genius website I found out they only sell unsliced brown in the old recipe. Why do they change things, everything is supposed to be new improved, However it certainly isn't.