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I've been using anchor recently because I have wanted to switch to grass fed butter for health reasons and I remember the old adverts on TV which boasted the fact the Anchor Cows were fed on grass all year round. I'm glad I found this article as I'll not be buying anchor again and will instead switch to Kerrygold or Yeo Valley, even though it will mean a special trip to a different supermarket than my usual every few weeks. I'm annoyed that moves like this slip under the consumer radar. There must be some misrepresentation issues here that need to be looked at.