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I have to agree with all the above comments....being a "KIWI" gal, I was brought up on Anchor Butter made fro grass-fed cows. When I moved to the UK all those years ago, it was a delight to see something from home that still had the "taste of home". Now, on the several occasions when I have purchased Anchor butter I have noticed a definate change in both colour and more importantly....TASTE!! It is weird.....and truly awful....and I can only attribute this to the fact that ANCHOR UK...aka ARLA- no longer any links to ANCHOR NZ )...DON'T use 100% GRASS-FED MILK COWS....and it shows!!.So now knowing and experiencing this sad state of affairs....I have switched to another small Dairy company that uses 100% grass-fed cows and Organic Farming methods and their butter and milk are....FANTASTIC in taste.

WORD OF WARNING ARLA....you are pinching the pennies now for bigger and higher profit margins....but it will eventually come back to bite you in the "BUTTER" in the long run...and you have just LOST ANOTHER CUSTOMER.....BYE BYE!!