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I fear no one in government will be Turing the pages of The Grocer. Neither are the food industry’s trade bodies capable of effective, non traditional campaigning. EPR is an unaffordable tax on small businesses and whilst SMEs are only just waking up to its implications, I guarantee the public have no idea about it. NOW is the time to make the public aware of how this EU originated (from the 90s) regulation is going to push many SMEs to the brink. The unintended consequences of this legislation needs to be properly understood.

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