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It was with great sadness that I was drawn to Googling the question why does my favorite Butter no longer taste the same. I have noticed the change for a little while but last night while trying to enjoy a toasted hot cross bun lashed with my favorite Butter I found myself leaving most for the waste bin. The taste is now between bland and awful and I am looking for another product but guess I will never match that Magic taste of True Anchor Butter. I looked at the NZ site and they have a big banner that says ""If it is not Anchor Butter it is not the Best Butter"" well sadly this in the UK is far from Anchor Butter even though they put the name on the pack.