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So what does Arla or Anchor brand managers have to say about this, these comments have been running for a while, and surely they must be getting complaints left, right and centre, as said, did they think we wouldn't notice, at least other products usually put 'new taste' on the packaging, I feel robbed like everyone else that's bought the product all our lives, we've invested in it !

Please please please get the flavour back as I'm going to have to give up anything I put butter on as I can't bear anything else,

At least the Spreadable still tastes the same.. For now !!

Come on Brand Managers, sort it out !