The Grocer 33

The Grocer 33 is valued by the grocery retail industry as a vital, independent tool to measure supermarket pricing, supply chain effectiveness as well as in-store and online execution. The unique weekly combination of a price comparison survey with a nationwide mystery shopping survey provides The Grocer with real-time insights into how Asda, Morrisons, Sainsbury’s, Tesco, and Waitrose are performing, while regular guest retailer appearances from Aldi, Amazon, Iceland, Lidl and Ocado delivers additional tests. The weekly data we collect to calculate the grocer offering the cheapest prices and the best service and availability every week is also part of an annual competition. At the end of the 49-week period in which the surveys are conducted we award three Grocer Gold Awards based on totting up the respective scores over the course of the year, while the winners of the store of the week are also put forward for the annual Store Manager of the Year competition. For more information see here.