Archive of all category reports
Most recent first...
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Category ReportHow can batteries stay relevant as rechargeables gain power?
How can battery suppliers maintain relevance as technology advances? And what opportunities and challenges does the coming year have in store?
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Category ReportHow instant coffee is getting a posh makeover
Instant coffee is going posh. How is its premiumisation impacting the hot drinks category?
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Category ReportWhy Ireland’s food and drink exports are booming
Ireland punches well above its weight on the global stage when it comes to food and drink. What does its future hold?
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Category ReportWhy meat alternatives are still worthy of investment
How can the surviving meat-free brands return to growth? And which are still attracting investment?
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Category ReportHow oral care brands are the new dentists
Oral care is increasingly filling the gap left by the NHS dental access crisis
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Category ReportWhy branded pizzas are flying in grocery
What’s the outlook for the big names in takeaway pizza? And how are grocery brands strengthening their foothold?
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Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
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Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
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Category ReportGrocery gets behind a healthier Halloween
Could healthier Halloween become the new normal? What role is HFSS legislation playing in shaping sales? And which categories are tipped for growth as confectionery slides?
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Category ReportHow RTD brands are pushing the boundaries with NPD
Why are more Brits supping RTDs? And what are brands and retailers doing to maintain growth in the coming year?
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Category ReportHow shoppers are saving time with home baking hacks
Baking is becoming ‘more about creativity and personalisation than skill’. What does this mean for the £1.1bn home baking category?
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Category ReportWhy free-from comes with a premium price tag
Why is free-from food so expensive? And what impact will those high prices have on further growth?
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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Category ReportLunchbox & back to school: how retailers are luring back lapsed shoppers
While many people are eating lunch out more, growing numbers are skipping it. How can retailers win back lapsed shoppers?
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Category ReportFrom hot honey to healthier ketchup: trends in table sauces
The UK has gone crazy for fast-casual dining. Pizza. Burgers. Bao buns. Kati rolls. All are being made by UK’s quick-service restaurants and street food vendors. Most are served alongside a sauce for dunking or drizzling
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Category ReportShoppers embrace new formats and flavours in cheese
An explosion of flavour and format innovations can currently be found not in the confectionery aisle but in the cheese fixture
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Category ReportMeet the brands shaking up the fruit & veg aisle
How are brands driving performance? Which campaigns have had the most impact? And what challenges are fresh produce suppliers facing?
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Category ReportHow suppliers are building back trust in babycare
No category demands trust more than babycare – and that trust has been seriously shaken
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Category ReportParents trade ambient pouches for chilled meals
BBC Panorama’s 2025 investigation into babyfood appears to have been detrimental to the sector