9. What went wrong for Stella Cidre?

stella cidre

Stella Cidre was once the darling of the category, credited with reinvigorating the nation’s love for cider. But now £23m has been wiped off its sales. So what’s gone wrong?

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW