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Break leade

10 things you need to know about... breakfast

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For our latest digital feature we’ve turned our attention to the most important meal of the day. So how is it changing?

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Analysis & Features

Global innovations: Soup and savoury cereal for breakfast?

By Maddie Maynard2016-08-31T13:16:00+01:00

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South Korea: Brown Rice Granola

Who says cereal has to be sweet? This Vegetable Brown Rice Granola (KRW620.00/£0.42) is made with pumpkin, purple sweet potato, green tea and broccoli. The pack contains a spoon, so it can be eaten anywhere with or without milk.

Germany: Matcha Porridge

Kickstart the day with this organic Matcha Breakfast Porridge (€9.99/£8.62), which contains natural antioxidants and protein. Suitable for vegans, it is flavoured with vanilla, plum and premium matcha tea.

France: Amaranth and Chocolate Biscuits

For those days when you’re just too busy for breakfast, these Amaranth and Chocolate Breakfast Biscuits (€2.39/£2.06) would be ideal. Each box contains four packs of four biscuits, which have the softness of cereal and the melting texture of chocolate.

China: Five-grain Oatmeal

Consumers these days want their breakfast quick, easy and healthy, especially when it comes to porridge. So this Black Five-Grain Oatmeal (CNY36.00/£4.12), which just needs hot water added, ticks all the boxes. Each tub contains 24 sachets.

USA: Chicken Sausage Patties

Make a change from bangers and bacon with Simply Balanced Breakfast Chicken Sausage Patties ($3.99/£3.04). Containing just chicken and seasoning, these fully cooked patties can be prepared in the microwave or oven.

Austria: Juice with Whey and Honey

Packed full of fruit and enriched with whey, honey and agave, this Breakfast Fruit Cocktail Juice (€3.99/£3.44) is a delicious and nutritious start to the day. This organic juice retails in a 500ml bottle.

USA: Pecan Breakfast Mix

Kellogg's Cinnamon Roasted Candied Pecan Breakfast Mix ($1.28/£0.98) is an ideal on-the-go breakfast. Pop the resealable pouch in your cup holder to snack on during the drive to work, or enjoy it with milk when you arrive.

Norway: Yogurt with Melon and Passionfruit

First Arla had a go, now we’ve got a Norwegian take on Icelandic Skyr. This Breakfast Yogurt with Melon and Passionfruit (NOK9.80/£0.91) contains 30% less sugar than other fruit yoghurts, as well as reduced lactose.

USA: Chicken Breakfast Burrito

It’s not often you can have a hearty, tasty and gluten-free breakfast at the touch of a button, but Udi’s has made that possible with its Chicken Breakfast Burrito ($2.79/£2.12). This microwaveable burrito contains chicken, rice, black beans, cheese and vegetables.

South Korea: Morning Soup

First it was savoury cereal, now South Korea is serving up soup for breakfast. Organic Morning Soup (KRW4,850/£3.30) is flavoured with onion, garlic and pepper powders and each 75g packet contains three to four servings.

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This article is part of our 2016 breakfast digital feature

Previous article: On the go: Can in-store brekkie bars offer a smarter start?

Next article: Full English? Pah! Scots fry up more often than English

In association with:

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10 things you need to know about... breakfast

Break leade

For our latest digital feature we’ve turned our attention to the most important meal of the day. So how is it changing?

  • 1
    Break leade

    10 things you need to know about... breakfast

  • 2
    Bacon

    Revealed: The true impact of bacon & bangers cancer link

  • 3
    cereals

    Concern over kids cereal sugar content is mounting

  • 4
    M 1

    On the go: Can in store brekkie bars offer a smarter start?

  • France: Amaranth and Chocolate Biscuits Currently reading

    Global innovations: Soup and savoury cereal for breakfast?

  • 6
    Squeal product shot

    Creative challenge: How to create a bloody good breakfast

  • 7
    weetabix protein

    Nisa buyer: On the go breakfast is now an 'essential offering'

  • 8
    up & go aussies suck ad

    Breakfast drinks fly but 40% of Brits think they're a 'fad’

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