This article is part of our digital feature on petcare

The humanisation trend is strong within petcare, and nowhere is this more obvious than at Christmas. Pet owners include their loyal companions in the celebrations from counting down the days, to gift giving and the big Christmas lunch. So, how are petcare’s players tapping into this trend for the 2016 season? Find out here with five of our favourite launches.

Cat Christmas range - Lily’s Kitchen

lily's kitchen cat christmas range 2016

Lily’s Kitchen has launched a wide range of festive treats for our feline friends this year. Cats can enjoy turkey, shrimp and chicken flavour treats in either an advent calendar (£9.95) or Christmas cracker (£2.95) as well as tins of Organic Turkey Feast (£0.95). A dog range, featuring an advent calendar (rsp £9.95), a Fabulously Festive Biscuits for Dogs (rsp £3.95) and Three Bird Feast (rsp £2.49) is also available.

Santa’s Sack - Four Legged Fancies

Those looking to give their dog something special this Christmas need look no further than Four Legged Fancies. This artisan dog bakery produces gifts such as this Santa’s Sack (rsp £13-£17), which is full of handmade treats and toys. The Christmas range also includes baubles full of peanut butter, chicken or cheese treats (rsp £4.50) and a Doggy Christmas Cracker (rsp £5.50).

Christmas Hamper - Best in Show

The perfect gift for a cat or cat lover, Best in Show’s Cat Hamper (rsp £35) contains a lovely bunch of treats and toys. Cats can dine in style on Lily’s Kitchen Crunchy Nibbles and Applaws cat pâté before playing with a catnip-stuffed Bertie the Budgie toy. Available exclusively from the Best in Show website.

Christmas Pudding Jumper - Poundland

Keep your pet looking cosy, cute and good enough to eat in this Christmas pudding jumper (rsp £1). Doggy dress up is a popular trend at the moment too, so your pup will be the talk of the town. Poundland’s Christmas range also includes a turkey chew toy, reindeer and tartan bone soft toys and a snowman bowl.

Three-Tiered Christmas Tin - Pooch & Mutt

Pampered pooches can enjoy a host of delectable flavours with Pooch & Mutt’s Three-Tired Tin. These colourful tins contain salmon, chicken and duck flavour grain-free treats. The premium doggy gift is the first of its kind for the category, according to the brand.

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