Red Bull racked up £15m of added value, the second biggest gain for any energy drink on the list

red bull

Last year’s ranking: 22

Sales: £296.2m (+5.3%)

Red Bull racked up £15m of added value, the second biggest gain for any energy drink on the list (behind Monster), having spent 2017 plugging its “functional” credentials. Now it’s got sugar-shunning Brits in its sights: it’s kicked off a significant push for its zero-sugar portfolio and launched sugar-free versions of each of its SKUs, which it says will attract health-conscious millennials who want to “cut down without giving up on pick-me-ups”. And avoid the sugar tax, of course.

Topics