Ribena’s down £2.5m due to shoppers shunning sugary softs

ribena

Last year’s ranking: 54

Sales: £147.3m (-1.6%)

Ribena’s down £2.5m due to shoppers shunning sugary drinks. But owner LRS says Ribena’s 500ml RTD SKUs and its Light version are growing, with “heavyweight” advertising and sampling planned for the year ahead. It’s also recently reformulated the drink ahead of the sugar tax.

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