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  • Free delivery, fat chance: why loyalty needs more than a discount

  • Sip, share, repeat: drinks brands market feelings, not flavours

  • Entertainment is key to modern brand building online

  • The Secrets of TikTok Shop: Untold points to an addictive shopping habit

  • Click, buy, cook: why brands can’t ignore social sales

  • TikTok needs to start acting like the food retailer it now is

  • Have we reached a turning point in online profitability?

  • What brands get wrong about social commerce

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