All Retail media articles
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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NewsCo-op launches retail media tool that target shoppers based on ‘convenience missions’
‘Co-op Compass’ offers brands the ability to target Co-op customers based on their recent purchases
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Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?
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Comment & OpinionIceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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NewsIceland to roll out thousands of digital screens in major retail media push
Iceland has appointed Adam Smith as its first ever head of retail media to lead the new in-house team
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Comment & OpinionHas Pepsi jumped the retail media shark with its Morrisons tunnel experience?
Retail media is becoming ever harder, if not impossible, for shoppers to avoid, says The Grocer’s technology editor George Nott
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NewsKnorr skewers takeaways and delivery apps in new campaign
Billboards feature images of ‘half-assembled burgers, busted burritos, and pizza with no cheese’
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NewsEye-tracking tech shows brand recall boost of convenience retail media spend
Convenience store retail media offers twice the visibility, and garners triple the attention and quadruple the brand recall of larger store campaigns, the Co-op study concludes
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NewsAsda launches digital in-store sampling machine
The sample vending machine was a ‘first to market innovation’ the supermarket said
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NewsWH Smith launches retail media network with SMG
It claims it is the first travel-focused, in-store retail media network in North America
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NewsAsda and Boots retail media network operator SMG expands into North America
The move marked ‘a major milestone in its global journey’ the company said
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Comment & OpinionNot dead yet: why TV advertising is still vital for grocery
The data on where fmcg and retail brands should invest their advertising budgets is pretty clear, says Thinkbox CEO Lindsey Clay
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NewsJust Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Promotional FeaturesRetail media best practice: the five things that every brand needs to know
Retail media is flying. But with the scale and breadth the medium offers, what does good look like? Read on to learn how best to work across the funnel to achieve optimum success.
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Interviews‘All I think about is retail media’: SMG and the billion-pound opportunity
At the helm of SMG, Sam Knights is looking to unlock a billion-pound opportunity via a medium touted to outgrow TV
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NewsSainsbury’s trialling ‘hybrid’ self-checkouts and touchscreens to find products
The supermarket wants to make it easier for bigger trolley shoppers to use self-service checkouts
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NewsCo-op ramps up retail media offering with rollout of hundreds of front of store screens
The Co-op Media Network (CMN) said new screens will appear at 300 of Co-op’s busiest, urban stores, at a rate of 24 stores a month until January next year