All Retail media articles
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NewsJust Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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Analysis & FeaturesTop campaigns 2024: Who killed the traditional TV ad?
Research shows Brits are turning away from TV ads. Are smartphones or retail media responsible? Or is the victim not quite as dead as we thought?
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Promotional FeaturesWhy CPG suppliers need to think differently about which brands matter most to customers
Getting an in-depth understanding of what consumers want from a CPG brand in the retail environment is crucial to gaining and retaining loyalty – and it’s not always easy for suppliers to judge. Now, a new retail study, launching in early 2025, will look at the factors shaping CPG success.
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Promotional FeaturesRetail media best practice: the five things that every brand needs to know
Retail media is flying. But with the scale and breadth the medium offers, what does good look like? Read on to learn how best to work across the funnel to achieve optimum success.
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Interviews‘All I think about is retail media’: SMG and the billion-pound opportunity
At the helm of SMG, Sam Knights is looking to unlock a billion-pound opportunity via a medium touted to outgrow TV
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NewsSainsbury’s trialling ‘hybrid’ self-checkouts and touchscreens to find products
The supermarket wants to make it easier for bigger trolley shoppers to use self-service checkouts
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NewsCo-op ramps up retail media offering with rollout of hundreds of front of store screens
The Co-op Media Network (CMN) said new screens will appear at 300 of Co-op’s busiest, urban stores, at a rate of 24 stores a month until January next year
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NewsTesco to serve self-scan shoppers with ads based on their location within a store
Tesco Media & Insight Platform launched ads on the self-scanning devices last year, claiming to be the first retailer globally to do so
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NewsTesco boosts retail media offering with video ads and more store wraps
Through its Tesco Media & Insight Platform, the supermarket also unveiled new capacity to run ‘store wrap’ advertising
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NewsRapid grocer Gopuff launches branded shops and sampling insights
Branded shops have already been used by Gopuff’s partner suppliers in the US, by brands including Black Forest, Chips Ahoy!, Gatorade and Hot Pockets
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Promotional FeaturesRetail media: 5 crucial decisions retailers must get right
As retail media gains momentum, offering a unique opportunity for retailers to monetise first-party data and for brands to reach targeted audiences, we explore the five critical decisions retailers must make to establish and grow successful retail media businesses.
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NewsOcado launches new retail media offering, Ocado Ads
The launch of Ocado Ads comes as ad spend for the retail media industry is expected to pass £4bn in the UK this year
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Analysis & FeaturesRefills, riots and cats: this month in grocery on TikTok
From alcohol aisles on lockdown to cats shopping at Sainsbury’s, here’s what you missed this month online in the world of grocery
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Analysis & FeaturesWhat happens when retail media overtakes TV advertising?
Tesco has predicted retail media will be bigger than TV advertising by the end of 2025. How can brands make the most of the ‘triple win’ it offers?
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NewsSubway introduces first self-service kiosks and new rewards app
The sandwich chain is revamping its digital offering to provide added flexibility and convenience
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NewsSainsbury’s to upskill brands on the ‘power’ of retail media networks
Supermarkets are keen to encourage brands to make the most of their growing retail media networks
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Comment & OpinionBrands need educating on the retail media opportunity
It is doubtful whether retailers are successfully selling all of the benefits or scale that retail media offers, says Anthony Carr, MD, Sellex
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Analysis & FeaturesLoyalty prices preferred to vouchers and price-matching and more loyalty insights
Shoppers love loyalty prices, our survey shows. But how genuine are the deals? And are they fair on shoppers who don’t have one?
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Grocer 33Tesco Solihull: Grocer 33 store of the week
‘We can’t keep up with demand for the new Root & Soul range, it’s so popular’