All Retail media articles
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Interviews
‘All I think about is retail media’: SMG and the billion-pound opportunity
At the helm of SMG, Sam Knights is looking to unlock a billion-pound opportunity via a medium touted to outgrow TV
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News
Sainsbury’s trialling ‘hybrid’ self-checkouts and touchscreens to find products
The supermarket wants to make it easier for bigger trolley shoppers to use self-service checkouts
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News
Co-op ramps up retail media offering with rollout of hundreds of front of store screens
The Co-op Media Network (CMN) said new screens will appear at 300 of Co-op’s busiest, urban stores, at a rate of 24 stores a month until January next year
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News
Tesco to serve self-scan shoppers with ads based on their location within a store
Tesco Media & Insight Platform launched ads on the self-scanning devices last year, claiming to be the first retailer globally to do so
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News
Tesco boosts retail media offering with video ads and more store wraps
Through its Tesco Media & Insight Platform, the supermarket also unveiled new capacity to run ‘store wrap’ advertising
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News
Rapid grocer Gopuff launches branded shops and sampling insights
Branded shops have already been used by Gopuff’s partner suppliers in the US, by brands including Black Forest, Chips Ahoy!, Gatorade and Hot Pockets
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Promotional Features
Retail media: 5 crucial decisions retailers must get right
As retail media gains momentum, offering a unique opportunity for retailers to monetise first-party data and for brands to reach targeted audiences, we explore the five critical decisions retailers must make to establish and grow successful retail media businesses.
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News
Ocado launches new retail media offering, Ocado Ads
The launch of Ocado Ads comes as ad spend for the retail media industry is expected to pass £4bn in the UK this year
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Analysis & Features
Refills, riots and cats: this month in grocery on TikTok
From alcohol aisles on lockdown to cats shopping at Sainsbury’s, here’s what you missed this month online in the world of grocery
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Whitepapers
Here’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Analysis & Features
What happens when retail media overtakes TV advertising?
Tesco has predicted retail media will be bigger than TV advertising by the end of 2025. How can brands make the most of the ‘triple win’ it offers?
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News
Subway introduces first self-service kiosks and new rewards app
The sandwich chain is revamping its digital offering to provide added flexibility and convenience
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News
Sainsbury’s to upskill brands on the ‘power’ of retail media networks
Supermarkets are keen to encourage brands to make the most of their growing retail media networks
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Comment & Opinion
Brands need educating on the retail media opportunity
It is doubtful whether retailers are successfully selling all of the benefits or scale that retail media offers, says Anthony Carr, MD, Sellex
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Analysis & Features
Loyalty prices preferred to vouchers and price-matching and more loyalty insights
Shoppers love loyalty prices, our survey shows. But how genuine are the deals? And are they fair on shoppers who don’t have one?
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Grocer 33
Tesco Solihull: Grocer 33 store of the week
‘We can’t keep up with demand for the new Root & Soul range, it’s so popular’
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Comment & Opinion
Does retail media spell the end for the gondola end?
The big screen revolution is going to pose challenges for some suppliers
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News
Retail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
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News
Lidl overhauls loyalty app with addition of new weekly offers for all members
The new Lidl Plus Offers do not need to be activated in the app beforehand in order to claim the discounts at checkout
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Analysis & Features
Store radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media