All Retail media articles – Page 2
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News
Tesco and Vauxhall strike major new retail media partnership aimed at EV drivers
Part of the new partnership will see Vauxhall branding added to EV chargepoints at Tesco stores
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Comment and Opinion
Suppliers: survive the recession by mastering three trends
Retail media, artificial intelligence and sustainability: all demand a coherent strategy now, says David Sables, CEO of Sentinel Management Consultants
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Comment and Opinion
Convenience stores are the new frontier of retail media
Co-op’s retail media network shows convenience stores are beginning to comprehend the financial opportunity, says David Muldoon, VP, strategic advisory at MediaLink
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News
Co-op launches UK’s first convenience retail media network
Dubbed the Co-op Media Network, it brings together Co-op’s in-house team and long-term agency partner Threefold
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News
Asda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
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News
Asda appoints new retail media network operator
Research by Boston Consulting Group suggests advertising on retailers’ owned channels offers “robust margins” of 70% to 90%
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Comment and Opinion
When it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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Comment and Opinion
Can Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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News
Aldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
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News
Brands and retailers collaborate on ISBA retail media standards framework
Goldman Sachs forecasts UK grocery retail media market value to hit £2bn by 2024
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News
Superdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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News
Co-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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Comment and Opinion
Retail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
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Whitepapers
How can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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