All Retail media articles – Page 2
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ProfilesMy food & drink job: Ali Baker, shopper marketing manager, Phizz
‘New touchpoints are always being introduced like digital screens, as well as more advanced opportunities to connect with consumers online and via retailer apps’
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NewsTesco extends LiveRamp partnership for ‘more personalised ads’
Customers are set to receive ‘more personalised and informative’ advertising
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NewsSupermarkets urged to give suppliers greater retail media transparency
The first qualitative study of the UK’s retail media networks calls for retailers and fmcg companies to work towards establishing shared standards of governance
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NewsAsda, Morrisons and Co-op retail media partner SMG names new CEO
Katie Streeter Hurle has been promoted from chief strategy officer to CEO, following the promotion of Sam Knights to CEO of SMG’s parent company Next 15
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Comment & OpinionRetail Media Therapy: experts dissect ‘symbiotic relationship’
Hosts Colin Lewis and Viv Craske discuss the top three stories of the moment from the ever-fattening marketing channel
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Comment & OpinionTime to get creative in the battle for ‘share of stomach’
It would be a mistake for any business to fail to keep their finger on the pulse of what ‘the other side’ is doing, says Nicola Knight, head of away from home retail insight at IGD
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NewsWaitrose expands retail media capabilities to allow offsite advertising
Any brand partnering either with Waitrose or John Lewis will be able to run advertising campaigns across connected TV, online and in display ads on other websites
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NewsSainsbury’s and Nectar to launch AI-powered retail media platform Pollen
Pollen will ‘redefine how the retail media sector works day-to-day’ it is claimed
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NewsMedia Bites 11 June: M&S, imported meat, EG Group, Poundland
The resumption of online orders at M&S receives plenty of coverage in the media. For example the FT notes it will take ‘weeks’ to restore some online services as fashion ranges return
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NewsPartnership to reveal sales impact of out-of-home sampling campaigns
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’
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NewsDentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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NewsIceland ramps up retail media push through partnership with GIG Retail
The partnership with GIG Retail marks a ’significant step’ in Iceland’s plans to build an ’end to end’ retail proposition
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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NewsCo-op launches retail media tool that target shoppers based on ‘convenience missions’
‘Co-op Compass’ offers brands the ability to target Co-op customers based on their recent purchases
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Analysis & FeaturesHow are Britain’s Biggest Brands managing marketing spend?
When times are tight, it’s tempting to see marketing as a ‘nice to have’. But brands in the know have been investing – and reaping the benefits. So which channels are providing them with the best returns?
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Comment & OpinionIceland’s push to dominate retail media will be a challenge
The success of Iceland’s ambitious retail media rollout will depend on its ‘long tail strategy’ and how well it can monetise its retail media data
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NewsIceland to roll out thousands of digital screens in major retail media push
Iceland has appointed Adam Smith as its first ever head of retail media to lead the new in-house team
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Comment & OpinionHas Pepsi jumped the retail media shark with its Morrisons tunnel experience?
Retail media is becoming ever harder, if not impossible, for shoppers to avoid, says The Grocer’s technology editor George Nott