All Retail media articles – Page 2
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Analysis & FeaturesCan Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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NewsAsda launches overhauled retail media offering LS Eleven Media Services
Formerly known as Asda Media Partnerships, the new business unit is named after the postcode of Asda’s headquarters in Leeds
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NewsAsda trials Diageo digital spirits screens at Express stores
Currently Asda Express stores stock a spirits range of 13 or 26 products depending on size. The new system takes the range up to 50 products
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NewsMorrisons launches personalised loyalty card rewards for customers’ favourite brands
The My Points Boosters scheme is being trialled in the latest phase of the relaunch of its More Card programme
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Comment & OpinionWhat can food & drink learn from beauty and fashion pop-ups?
Pop-up shops are uniquely placed to overcome many brand challenges, says James Barnes, business director & co-founder of Backlash
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Comment & OpinionHow to move shoppers from deal loyalty to real loyalty
Real loyalty comes from being practically useful and emotionally meaningful to customers’ lives, says Jason Foo, CEO at BBD Perfect Storm
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Comment & OpinionHow to protect your reputation in a cyber crisis
Customers will reward brands that can persuade them they are able to safely manage their data, says Ryan McSharry, UK head of crisis at international PR firm Infinite Global
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Comment & OpinionWhy we must use digital tech to optimise physical stores
The answer lies in using digital strategies to complement the physical and vice versa, says Guy Elliott, executive VP, retail & consumer products at Publicis Sapient
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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NewsWild rolls refillable personal care range into branded bays at Tesco
The launch includes Wild’s new haircare lineup comprising Rich & Nourishing and Strengthen & Repair variants
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NewsTesco and Vauxhall strike major new retail media partnership aimed at EV drivers
Part of the new partnership will see Vauxhall branding added to EV chargepoints at Tesco stores
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Comment & OpinionSuppliers: survive the recession by mastering three trends
Retail media, artificial intelligence and sustainability: all demand a coherent strategy now, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionConvenience stores are the new frontier of retail media
Co-op’s retail media network shows convenience stores are beginning to comprehend the financial opportunity, says David Muldoon, VP, strategic advisory at MediaLink
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NewsCo-op launches UK’s first convenience retail media network
Dubbed the Co-op Media Network, it brings together Co-op’s in-house team and long-term agency partner Threefold
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NewsAsda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
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NewsAsda appoints new retail media network operator
Research by Boston Consulting Group suggests advertising on retailers’ owned channels offers “robust margins” of 70% to 90%
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Comment & OpinionWhen it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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Comment & OpinionCan Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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NewsAldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
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NewsBrands and retailers collaborate on ISBA retail media standards framework
Goldman Sachs forecasts UK grocery retail media market value to hit £2bn by 2024
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