All Retail media articles – Page 3
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Comment & OpinionHow to protect your reputation in a cyber crisis
Customers will reward brands that can persuade them they are able to safely manage their data, says Ryan McSharry, UK head of crisis at international PR firm Infinite Global
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Comment & OpinionWhy we must use digital tech to optimise physical stores
The answer lies in using digital strategies to complement the physical and vice versa, says Guy Elliott, executive VP, retail & consumer products at Publicis Sapient
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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NewsWild rolls refillable personal care range into branded bays at Tesco
The launch includes Wild’s new haircare lineup comprising Rich & Nourishing and Strengthen & Repair variants
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NewsTesco and Vauxhall strike major new retail media partnership aimed at EV drivers
Part of the new partnership will see Vauxhall branding added to EV chargepoints at Tesco stores
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Comment & OpinionSuppliers: survive the recession by mastering three trends
Retail media, artificial intelligence and sustainability: all demand a coherent strategy now, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionConvenience stores are the new frontier of retail media
Co-op’s retail media network shows convenience stores are beginning to comprehend the financial opportunity, says David Muldoon, VP, strategic advisory at MediaLink
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NewsCo-op launches UK’s first convenience retail media network
Dubbed the Co-op Media Network, it brings together Co-op’s in-house team and long-term agency partner Threefold
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NewsAsda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
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NewsAsda appoints new retail media network operator
Research by Boston Consulting Group suggests advertising on retailers’ owned channels offers “robust margins” of 70% to 90%
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Comment & OpinionWhen it comes to retail media, which fmcg brand advertiser are you?
More money is being invested in retail media – and for good reason, says Katie Streeter-Hurle, head of strategy, SMG
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Comment & OpinionCan Aldi really leverage a successful retail media network?
Retailers are seemingly unable to ignore the promise of launching their own retail media networks. The margins are hard to pass by
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NewsAldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
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NewsBrands and retailers collaborate on ISBA retail media standards framework
Goldman Sachs forecasts UK grocery retail media market value to hit £2bn by 2024
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NewsSuperdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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NewsCo-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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Comment & OpinionRetail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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