Masterfoods is hoping to breathe new life into its Twix confectionery and biscuit brand with a £7m revamp.
The spend will include new packaging and television commercials backing the four new pack sizes due on shelves next month.
Changes include boosting the current nine-finger pack to 10 and adding two more fingers to the pack of 14 as well as a new giant 28-finger pack.
The spend will include new packaging and television commercials backing the four new pack sizes due on shelves next month.
Changes include boosting the current nine-finger pack to 10 and adding two more fingers to the pack of 14 as well as a new giant 28-finger pack.
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