All articles by Richard Clarke – Page 4
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News
Salmon farmers' fury over Birds Eye TV ad
Farmed salmon producers have called on Birds Eye to withdraw a TV ad that calls into question the feed they give their fish. The execution, which aired this week, shows broadcaster and restaurant critic Richard Johnson on a boat at...
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Multiples to pay more for pork
Top retailers look poised to increase the amount they pay for fresh pork. Senior pig industry officials said that weeks of pressure from farmers in the form of direct action and hard-talking had begun to pay off. They claimed...
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Telling it like it is to Mr Bloggs
A group of four disenchanted agricultural businessmen has invested tens of thousands of pounds in a national press advertising drive highlighting the plight of dairy farmers. They have set up a company, Food Security, to manage the...
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Bizarre law of averages puzzles
Retailers could face fines of up to £5,000 because of a bizarre aspect to EU rules that makes it illegal to sell some produce packed to an average weight. The EC Weights and Measures (Packaged Goods) Regulations 2006 permit most...
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Meals are ready for the tractor
Ready meals are set to carry the red tractor logo after Assured Food Standards, which licenses the mark, changed the criteria controlling its use. New rules will allow retailers and their suppliers to use the red tractor logo on...
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French cheese taps tapas style
Fine Cheeses from France is aiming to reinvent the formal cheeseboard occasion with a £425,000 marketing campaign based on a sharing theme, to begin in June. The drive is designed to capitalise on growth in adult snacking by...
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Ethical avocados gaining pace
Volumes of fair trade South African avocados exported to the UK are set to more than double this year as demand for ethically sourced produce soars. The South African Avocado Growers' Association said that multiple retailers were...
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Campaign to beat 'grim' returns
Growers of mushrooms are aiming to raise £100,000 for a promotional drive for their produce this year in an effort to inject some much-needed value into the category. Plans for the campaign, to be run by the Mushroom Bureau, a...
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